It also indicates that not all your contacts are satisfied with your emails, so they opt for unsubscribing. If there are too many spam complaints or unsubscribes, it’s a sign that you have not cleaned your email list. To make sure you’re sending your emails to people who are following you, consider these factors:

You would not want contacts who have no interest in your email or product. If a marketer only thinks about the list growth and doesn’t focus on the spam list, it may create a problem. This is important for reaching many people or a larger subscriber base.

Knowing If You Have a Clean Email ListĮxpert marketers today focus on getting as many contacts as they can for increasing sales. Thus, here are some tried and tested ways to do it efficiently. Cleaning your email list is vital after a giveaway. The end goal of an email list is to send informative emails to those people who intend to receive your messages. Performing this step ensures that you reach the right people and your email is not marked as spam by your subscribers. It means you will need to clean out or inactivate the subscribers from your future campaigns. You will need to make sure your email list is clean in order to boost engagement and have the best deliverability.Įmail hygiene implies cleaning your email list for your future email marketing campaigns. Have you ever performed an email list clean-up? How do you maintain your list hygiene? We’ve talked about the importance of list hygiene multiple times, but we have to stress this out one more time: After building a contact list, your work does not stop.

Creating a clean email group listing